Mackenzie calls for single ratings measurement system

_21694_gif

The Wireless Group (TWG) chief executive Kelvin MacKenzie has called for the separate radio and television audience research methods to be merged in order to produce more accurate and comprehensive ratings figures, writes Georgina Lipscomb

or subscribe for access

Subscribe for immediate access 

Choose a subscription package that suits your needs

Get access to premium content subscribe today

If you have an account you can SIGN IN now