Broadcast parent company Media Business Insight Limited (MBI) has welcomed BRAD Insight (BRAD) to its media portfolio.
MBI is a successful and growing media business that already owns Broadcast, Screen International and shots, the market leading brands for the film, television and advertising industries.
BRAD offers media owners, agencies and advertisers a range of planning and intelligence products to help find clients and contacts. Its online resources give its customers the edge – enabling them to be more successful, by knowing who to contact, how to win new business and deliver more effective campaigns.
MBI was separated out of EMAP to become a standalone media business in 2012.
“When MBI was founded we said we wanted to focus on growing our subscribers and building up our data products. BRAD is a world-class data product and I am delighted to welcome it back into its natural home,” said Conor Dignam, chief executive officer of MBI.
“There is an enormous amount of crossover between BRAD and the existing MBI brands, particularly shots, and we are now able to offer a broad, rich product portfolio to our media clients.
MBI’s subscriber numbers are up on last year and, including BRAD, more than 50% of our revenue is repeat subscription business. We enter 2014 in great shape and we are well placed to launch new products and events to accelerate our growth plans.”
One of the biggest events on the MBI calendar is the annual Broadcast Awards, packed with industry leaders, celebrities and creative talent. The Broadcast Awards recognise excellence and innovation across multiple categories and the 2014 event will be held on 5 February at Grosvenor House in London.
Big Talk Productions and Twofour lead the nominations after being shortlisted in multiple categories.
Both will compete in the best indie category against ITN Productions, Kudos Film and TV, Mentorn Media and Wall To Wall. Rise Films’ Roman sitcom Plebs is the most nominated show. Studio Lambert’s Gogglebox and The Dragonfly’s Plane Crash both secured shortlist spots in two categories.
In one of the most closely fought categories, BBC1, BBC2 and BBC3 are pitted against ITV, Channel 4 and Sky 1 for Broadcast’s Channel of the Year Award.