Media money: Are live advertisements worth the anxiety?

people_kate_bulkley2

After being inspired by those clever people at Channel 4 and Honda (which delivered the live skydiving ad last week), I am proud to announce that this column is being written live. Cue triumphant music.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now