Media Money: Is My Spy Family rewriting the model for kids TV toy spin-offs?
The big profits in kids TV come from licensing toys, games, books and anything else that will capture kids' attention and parents' wallets.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now