Media Money: What is Virgin Media's strategy now?

people_kate_bulkley2

To be content-led or not to be content-led? That was the question for Virgin Media's acting chief executive, Neil Berkett, but he seemed to answer it quite definitively last week when he said that the cable company, which less than 18 months ago made a bid for ITV, is now ...

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now