Media money: Will the Hamilton effect be good for ITV?


The ITV Sport team certainly scored when it signed Sony to an estimated£3m sponsorship deal for its 2008 Formula 1 motor racing season coverage, featuring the wunderkind Lewis Hamilton.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now