Media money: Will the Hamilton effect be good for ITV?

people_kate_bulkley2

The ITV Sport team certainly scored when it signed Sony to an estimated£3m sponsorship deal for its 2008 Formula 1 motor racing season coverage, featuring the wunderkind Lewis Hamilton.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now