When asked “what makes an idea ITV?” Lygo replied: “The bigger, brasher and noisier the concept or idea is, the more chance it has got of working”. If you’re interested in hearing more about the Director of Television’s strategy, listen below.
Recorded by Broadcast Intelligence’s Commissioner Index at our sponsored “Meet the commissioner” session at the Edinburgh Television Festival, Lygo spoke candidly about the broadcaster, as well as detailing what his commissioning team are looking for in each genre.
Coming up this week we have podcasts coming from multiple execs at the BBC, Channel 4 and Channel 5. Other episodes of the Media Business Podcast, exploring a wide set of topics will be released monthly. The latter is produced by MBI, the publisher of Screen International and Broadcast, in collaboration with the Media Business Podcast.
For more exclusive updates on commissioner’s programming needs, slot preferences and contact details, check out Broadcast’s Commissioner Index. Updated daily, featuring over 425 network execs in the UK, US and at major SVoDs.