The ITV Freeview channel is using a searchable video archive that will allow broadband users to see favourite clips from niche series such as King of the Cageand Great Cars.
The service is supplied by Premium TV which also works with Playboy TV and football clubs such as Newcastle United.
ITV digital channels general manager Sarah Rose said: "The project is in development at the moment. We're checking and clearing rights at the moment for launch later this summer."
Rose added that the service was due to launch this August but a lot depended on rights clearance. The service will run through the www.menandmotors.co.uk website.