Merchandising backs Muffin's return

Maverick Entertainment is planning a major merchandising blitz for its classic kids character Muffin the Mule, which will return to the BBC in September in a modern, 2D incarnation from Blue Fish Cartoons. Maverick has agreed a worldwide licensing deal with Derbyshire rights group Peak Entertainment which plans a novelty ...

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now