A teaser of Baby Cow's new animation Fulking Hillwill appear on mobiles ahead of a TV commission, following a deal brokered with Phones International Group by Target Entertainment.
A teaser of Baby Cow's new animated adult sitcom Fulking Hillwill appear on mobiles ahead of a TV commission, following a deal brokered with Phones International Group by Target Entertainment.

Under the deal, Phones International Group, which was founded by founded by Peter Jones of Dragon's Denfame, will distribute the animated world cup song 'Let's Not F**k It Up This Time!' which comes from the pilot of Fulking Hill.

'The song really seems to capture the mood of the fans of the England football team and it's a great way to launch the characters from Fulking Hillwho we hope to make stars of a future series,' said Baby Cow co-founder Steve Coogan.

Fulking Hill is the creation of Martin Malone, who along with Baby Cow is developing the animated characters for a sitcom.

Phones International Group will aggregate the clip to mobile operators such as Orange , O2, Vodafone and T-Mobile, making it available for their customers to download.

'The clip is hilarious, and given the viral nature of mobile content, we think it is a perfect download for mobile users and a great way to warm up an audience for the new TV show,' said Eric White, marketing director at Phones International Group.

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