Chorion, the owner of classic kids character Noddy, is set to add the Mr Men to
Chorion, the owner of classic kids character Noddy, is set to add the Mr Men to its portfolio of characters by the end of the year, writes Michael Rosser.The company, which also owns the rights to the Enid Blyton catalogue of children's stories, confirmed this week it was in the advanced stages of negotiation with the family of Roger Hargreaves, creator of the 79 Mr Men and Little Misses characters.The deal is thought to be worth£26m and Chorion is also attempting to buy the separately held film rights from Mr Films.Worldwide sales of the Mr Men books has reached 100 million and the television series, narrated by the late Willie Rushton, first screened on the BBC in the 1970s and remains popular today. The move would significantly bolster Chorion's offering, which already includes Five's Make Way for Noddy, the highest rated British pre-school show.Last week, Chorion spurned a takeover approach from Entertainment Rights, which owns Basil Brush and Postman Pat.