Innovation manager joins AR specialist to develop Ncam’s presence in sports broadcast market

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Augmented reality specialist Ncam Technologies has hired Sky Sports’ Mike Ruddell as global business development director for sports & broadcast.

A former technical director at Sky and head of technology at Sky Sports, Ruddell’s most recent role was innovation manager overseeing advanced TV production processes and technology for the sports channel.

Ruddell’s brief is to develop Ncam’s presence in the sports market, alongside its core markets of broadcast graphics, film and TV VFX, sports, and enterprise AR.

Ncam CEO Nic Hatch said: “AR is becoming more accessible than ever, and Mike’s extensive, real-world knowledge of broadcast sports technology together with his drive to seek new innovations will help us in developing our current and future products that will continue to push the possibilities within sports broadcasting.”

Ruddell commented: “We have only scratched the surface of augmented reality and its possibilities, and I am excited to have the opportunity to bring Ncam’s advanced technology to a wider audience.”