Viewers will be able to share iPlayer content with friends via Facebook and Twitter, under a new version of the video on demand service launched in beta today.
The new iPlayer will also allow users to tailor the service to their preferences, and will suggest programmes users may like to watch based on their previous choices.
Later in the summer it will also link to other VoD services including ITV Player, 4oD, Clic, Demand Five and SeeSaw, in a series of “metadata partnerships” that will drive traffic to other sites through links on iPlayer.
Future Media and Technology director Erik Huggers said: “The launch of this version of the BBC iPlayer is part of our strategy to do fewer things even better and make it more simple, personal and connected.
“We’ve integrated the social web through innovative partnerships, which allow audiences to interact with each other around our content. And we’ve pulled all this functionality together in a clean and intuitive user experience.
“I can’t emphasise the importance of good design enough. In age of unlimited choice - our audiences need better ways to find what they are looking for, and it is this thinking that we’ve brought into BBC iPlayer.”
The BBC has already inked deals with Facebook and Twitter and eventually plans collaborations with a range of social networking and micro-blogging sites, in line with a wider initiative to introduce more social features across all of BBC Online.
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