According to reports Richard Swallow, who runs production company Sunflower Media, is part of a Norfolk consortium trying to buy the complex, which has previously housed a number of Granada's daytime shows including Trisha.
Granada is currently carrying out a "feasibility study" about what to do with the site after Anglia announced last month it would stop using the studio and concentrate all its work in Anglia House, which has had a£5m revamp.
Swallow's consortium also includes education services company LJ Group and education group Learning Partnership Trust. They want to turn the site into a digital media academy and are believed to have had discussions with the company about the plans.
But insiders say another company, with a non-TV background is also interested in buying the site and has also been in discussions with Granada. However sources do not expect the sale to raise much more than£500,000 because of its undesirable location and the age of its infrastructure.
Swallow's plans are said to include 4000 square feet of studio production space as well as a suite of interactive training rooms. This would be used for educational courses and by businesses for training.