Only 13% watch TV ads

TV remote

Television advertising is still considered the most memorable form of marketing, even though the majority of viewers skip through commercials when watching recorded content, a study has found.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now