Product placement: what UK can learn from the US

Frank Zazza

In-show advertising needn’t be so blatant that it risks turning off viewers, says Frank Zazza.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now