Quim Español has previously worked for Adidas, Monks and others
Creative agency SuperHeroes has appointed AI specialist Quim Español as its creative director.
Español joins the company after being a founding partner at Caapsai, which describes itself as a, “generative AI-driven creative production studio.” He has also worked at the likes of Adidas, Monks, AKQA and more during two decades working in marketing and TV.
At SuperHeroes he will be tasked with exploring new opportunities with AI, working across a range of projects and clients. This will include working on JIMMY, the agency’s talent management platform representing CGI and AI creators.
Django Weisz Blanchetta, CEO at SuperHeroes, said “In our mission to save the world from boring advertising, we need to stay ahead of the curve when it comes to AI and creativity. Quim brings exactly the expertise, creative ambition and track record we were looking for. He’ll challenge us, our clients and our JIMMY artists to think differently and push the boundaries of what’s possible. We’re excited to have him on board.”
Español added: “I believe small teams of highly talented people have a huge opportunity to embrace AI and explore the creativity and speed it can unlock, without compromising the craft. I want to make great work and new things: work that moves people, shapes culture, challenges conventions and builds brands. Most importantly, work that isn’t boring.”
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