All AI articles
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NewsHow a UK prodco is building the first AI star
Particle 6 wants AI creation Tilly Norwood ‘to be the next Scarlett Johansson or Natalie Portman’
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NewsEmergent launches suite of AI-powered tools & creative services
Business to make public debut at IBC 2025
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CommentAn AI licensing model would provide clarity for both IP rights holders and tech firms
Clear, balanced regulations on using IP to train AI are vital for the screen sector
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NewsBBC Studios to launch AI experimentation lab
Innovation unit to explore application of new technologies to productions around the world
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NewsAI Creative Summit 2025: Super Early Bird tickets available now
The full-day event at BFI Southbank is packed full of insight, case studies, news and views about AI and genAI’s use in the creative industries
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NewsValossa unveils the world’s first conversational video AI
The company says the AI listens to your questions and delivers exactly what you need from your video content
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NewsNetflix confirms GenAI use to cut VFX costs
The Eternaut series used generative AI instead of VFX for falling building
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NewsAdobe adds range of new features to Firefly video model
New options include Generate Sound Effects and Text To Avatar
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NewsSmall changes can reduce GenAI energy use by 90%
UNESCO report says adaptations to how large language models are built and used can dramatically reduce energy consumption
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CommentAgentic AI’s power to change sport
Sumit Virmani, global chief marketing officer at Infosys, reveals what it learned from implementing agentic AI at Roland-Garros
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NewsFake Liquid Death ad reveals new capabilities of GenAI
The film cost around US$800 in Veo 3 credits and took two weeks to make. It demonstrates the progress GenAI has made in creating content
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NewsSpirit Studios releases AI ad created with C4
Indie among first to use PSB’s new AI service offering brands more streamlined process for TV advertising
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NewsBeeble launches SwitchLight 2.0
Tool claims to allow users to relight full scenes in real time, without requiring 3D reconstruction or isolated subjects
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NewsRWS acquires IP for Papercup AI dubbing technology
Content solutions company RWS has acquired the intellectual property behind Papercup’s AI dubbing technology. Papercup’s tech had built up a reputation for its ability to faithfully reproduce a speaker’s tone, pace and emotion. The acquisition is part of RWS’s plans to accelerate its ability to offer clients ...
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NewsSony launches Camera Verify to counter AI fakes
Technology embeds a digital signature in content at the moment of capture
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CommentThe creative industries are part of Greater Manchester’s AI push
Richard Wormwell, head of innovation at dock10, reports back from an AI roundtable with leaders from across the region
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NewsAdobe adds Luma & Pika to Firefly
Tools join existing Adobe tools, and others from Google, OpenAI and Black Forest Labs
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NewsNVIDIA adds AI virtual cameras & speech recognition to Holoscan
Tool allows users to create multiple camea angles from single camera
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NewsWimbledon rolls out AI-driven Match Chat feature
The interactive AI assistant answers fans’ questions during live singles matches