Users can manage scheduling, signal control, ad decisioning, clip production, and monitoring and observability from one console
Quickplay has launched Live Operations, an AI-powered platform that aims to simplify live broadcast operations.
Users of Live Operations can manage scheduling, signal control, ad decisioning, clip production, and monitoring and observability from one console.
It is targeted at broadcasters and streaming operators running live-linear and FAST channels, news organisations managing distributed stations without full-time on-site engineering staff, sport rights holders with regional blackout requirements, and multi-channel operators running multiple simultaneous channels.
Quickplay Live Operations features
Scheduler and EPG Management: Enables operators to manage metadata, and build and manage all content from one, centralised location including live events, VOD assets, slates, and replays. Unscheduled gaps and schedules conflicts are flagged and corrected before going live.
Live Channel & Signal Control: Gives users control over what’s on air at each moment including input switching, slate insertion, fallback triggering, stream acquisition, and channel start and stop operations, all from a single dashboard.
Ad Break and SCTE-35 Management: Enables users to automate ad break timing through SCTE-35 cues. Users can also view real-time metadata to improve ad decisioning, a revenue protection feature for ad-supported channels.
Live Disruption and Fallback: Delivers automated and manual fallback protection for signal loss and unexpected disruptions. When the live input drops below configured health thresholds, the platform automatically routes output to a pre-configured looped VOD fallback asset without operator intervention. Fallback at any time can proactively be triggered at any time, and is local to the Quickplay platform, never dependent on an external signal source.
Live-to-VOD and Clip Factory: Transforms each newscast into a catalog of distributable content automatically. AI analyses live event recordings and packages it into a series of branded short clips, complete with new metadata, ready for verticalisation and syndication, removing the burden of responsibility from producers and reporters.
Monitoring & Observability: Ensures real-time visibility into every layer of the live delivery chain via a unified dashboard.
Paul Pastor, co-founder and chief business officer at Quickplay, said: “Many broadcasters today use AI to do smart things in metadata, in packaging, in ad decisioning, each creating individual value, yet completely disconnected from the others. With live programming, the time needed to connect these dots is time operators simply don’t have. Viewers will have moved on, as will the revenue.
“AI at a single step creates value. But AI orchestrated across every step, across an entire broadcast network, creates compounding value. At IBC, we’re showcasing the power of this live AI workflow and highlighting the success Television New Zealand (TVNZ) and Gray Media are seeing with it.”
Juan Martin, co-founder and chief technology officer at Quickplay, added: “Live has no margin for error. Live Operations challenges today’s status quo by eliminating the need for disconnected systems so that if something breaks down during a live broadcast, teams are notified and a fix is in process in real-time. No dead air, no missed SCTE cues, no failed signals. This is AI doing what it should do, backed by the assurance of a Content to Value Operating System purpose-built to support transformation.”
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