Production - Special report - Brands? Bunkum ...

Brands can be strong differentiators in consumer marketing, but Sanjay Nazerali argues the extravagant branding which is taking hold at TV channels is all in vain.

or subscribe for access

Subscribe for immediate access 

Choose a subscription package that suits your needs and save up to 18%.

Get access to premium content subscribe today

If you have an account you can SIGN IN now