Production - Special report - Brands? Bunkum ...

Brands can be strong differentiators in consumer marketing, but Sanjay Nazerali argues the extravagant branding which is taking hold at TV channels is all in vain.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now