Creative Outpost delivers VFX and grade for Arsenal’s Colin Firth Christmas film

Post-production house Creative Outpost has delivered the VFX and colour grade for Arsenal Football Club’s Christmas campaign, Twas the Season, starring Colin Firth. 

The film was created by Arsenal Creative Studio and directed by Si&Ad through Academy Films. The campaign celebrates the club’s 2025/26 season.

Set against the festive streets of north London, the film follows lifelong Arsenal fan Colin Firth as he narrates a Christmas tale of wishes, anticipation and celebration.

The story reaches its conclusion outside Emirates Stadium. Along the way, Arsenal stars Alessia Russo, Riccardo Calafiori and Gabriel Magalhães make appearances. 

Creative Outpost delivered the visual effects required to create the illusion of a continuous, uninterrupted shot. The work involved carefully concealed cuts and transitions, including a window sequence combining real-world reflections with CG elements.

Working closely with the production team from pre-production through to final delivery, Creative Outpost’s VFX team used a 360-degree camera rig to capture authentic street reflections, which enabled the CG window to integrate naturally into the live-action footage.

Si&Ad, Academy Directors, said: “We wanted the film to feel like one continuous journey, capturing the magic of Christmas and the incredible sense of community that surrounds Arsenal. Achieving that seamless, one-shot feel was a real creative and technical challenge, and Creative Outpost were fantastic collaborators in helping us bring that vision to life. Their attention to detail made all the difference.”

Taylor Vaux-Nobes, VFX lead at Creative Outpost, adds: “Nailing that ‘one-shot’ look was a huge part of the creative, so we had to get sneaky with our cut points and hidden transitions. We used a 360 camera rig for that first window transition, capturing the real street’s reflections to bed our CG window in; all made possible by working closely with the team from pre-production all the way to delivery.”

Creative Outpost also delivered the film’s grade, led by colourist Alexandre Nerzic.