She will oversee a team of digital experts and is tasked with developing digital strategies for clients and evolving Little Dot Sport’s product offering


Little Dot Studios has appointed Fiona Wood as strategy director of Little Dot Sport. In the newly created role, Wood’s remit includes driving the development of multi-platform digital strategies for clients, understanding their business objectives and how digital is enabling these to be achieved.

Wood will also oversee an internal team of digital experts responsible for building data, content and insights workstreams to complement these business objectives.

Additionally, she will be tasked with evolving Little Dot Sport’s product offering and commercial potential.

Reporting to Robbie Spargo, director of Little Dot Sport, Wood has more than 15 years of digital strategy and content experience in the sports industry.

Prior to joining Little Dot Sport, she was digital director at Formula E, and her CV also includes five years at the England & Wales Cricket Board (ECB) and a further five years at the Lawn Tennis Association (LTA) in various digital roles.

Spargo said: “Fiona’s background, high-level strategic thinking skills and passion for the industry in which we operate, as well as her experience working at a few of our current clients, made her the perfect candidate for this role. I’m sure Fiona will prove invaluable in helping us evolve our approach and ensure that we continue to push the boundaries and deliver the high standard of results our clients have come to expect from us.”

Wood added: “Throughout my career I have been fortunate enough to work across some amazing moments in sport, utilising digital in ways which creates audience growth and increases engagement, and I am excited to begin my journey with Little Dot Sport as they continue to grow and transform.”

Little Dot Studios has 28 sports-based clients, including ECB, The FA, Eurosport, International Paralympic Committee, Juventus, Formula E and Extreme E.