The association is working with Grabyo to transition the production of podcasts and video content to the cloud

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NASCAR has partnered with Grabyo to move its digital video production to a hybrid model. The stock car racing association is using the cloud to bolster its content capabilities ahead of the GEICO 500 NASCAR Cup Series event at the Talladega Superspeedway on 25 April.

It is using Grabyo Producer to produce content including podcasts and video series Backseat Drivers, which are all published to

Each show will be custom branded with graphics and B-roll footage, along with a mix of archival content from NASCAR’s library. The shows will be mixed and delivered in the cloud using Grabyo Producer, so can be worked on from any location.

NASCAR’s production teams will also use Grabyo Studio to clip, edit and distribute shoulder video content to social and digital platforms.

Justin Burrows, director of video/content strategy at NASCAR, said: “Moving our digital and social content production into the cloud has increased productivity and allowed our production teams to be flexible. Partnering with Grabyo will allow us to deliver multifaceted content directly to our fans, improving engagement across all series and podcasts.”

Mike Kelly, Grabyo president of Americas, added: “Assisting such an innovative company in NASCAR is extremely exciting for us at Grabyo. The organisation has long been at the forefront of developing new content for its fans and with this partnership we hope to assist in pushing it forward even further.”