Significant expansion of sports client base for Reuters’ global media agency
The PGA Tour, Professional Squash Association and Lagardère Sports have partnered with Reuters’ global sports media agency, Action Images, to distribute sports highlights on the Reuters Connect Platform.
Action Images provides services for leagues and federations to create, distribute, and montetise their multimedia content.
The PGA Tour will make tournament previews, round-by-round recaps, player interviews, and press conferences available on Reuters Connect, for all PGA Tour events.
The Professional Squash Association will provide daily coverage (video, images, text) for tournaments worldwide including the sport’s longest running event, Allam British Open in May and the PSA World Tour Finals in June.
Meanwhile, global sports marketing and entertainment agency Lagardère Sports plans to make a variety of video highlights from the Asean Football Federation, as well as other content focused on sports in Asia available.
Rob Schack, vice president, Reuters Sports, said: “Action Images is in a unique position to apply its know-how to help sports leagues and rights holders to create and distribute coverage from their events. Reuters news clients are thirsty for easier access to a more diverse selection of sports highlights and content that only the leagues can produce.”