World Squash makes Olympic move to help grow sport

World Squash has signed a memorandum of understanding with the Association of National Olympic Committees (ANOC) that could introduce over 60 million sports fans to squash via the ANOC Digital Content Hub.

This marks the beginning of a partnership with ANOC and World Squash, who will share digital content including still images and videos to National Olympic Committees for use on their own official social media channels.

The collaboration will also see both parties promote World Squash events that are part of the Olympic Qualification process.

World Squash will support ANOC to broadcast and feature live or recorded events on the ANOC.TV platform, offering new opportunities and engaging fans with an emerging Olympic sport.

ANOC Secretary General Gunilla Lindberg said: “We are delighted to welcome World Squash to the ANOC Digital Content Hub. Through this memorandum of understanding, World Squash will have access to our content distribution infrastructure and direct channels to National Olympic Committees, ensuring squash content reaches fans and communities across all continents as the sport prepares for its Olympic debut at Los Angeles 2028.”

World Squash CEO William Louis-Marie added: “We’re delighted to be working with ANOC. Squash is on a really exciting trajectory, and this partnership will help grow the profile of our sport and the incredible athletes who play it, particularly as we build towards our Olympic debut at LA28. Critically, this collaboration provides a vital platform to engage directly with National Olympic Committees around the world. By aligning with ANOC and sharing our sport’s comprehensive value proposition with its members, we can ensure squash is strongly positioned within national programs and foster the crucial relationships necessary for our continued growth within the wider Olympic movement.”