REGIONAL TV - Local hero stays over the border
Grampian has one of the most diverse audiences of any ITV franchise and, with a strong local following, it has a peaktime share well above the ITV average, however, it struggles to sell programmes to the network.
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now