Relevance is key to striking right balance for audiences

Mohit Bakaya

Mohit Bakaya on how Radio 4 tried to avoid the Marmite scenario with its London season.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now