Russia is the latest territory to buy into indie TWI's I'd Do Anything gameshow format, which challenges contestants to face their worst fears in order win prizes for family and loved ones.
Russia is the latest territory to buy into indie TWI's I'd Do Anything gameshow format, which challenges contestants to face their worst fears in order win prizes for family and loved ones.

TV Channel Russia (RTR), the region's largest public broadcaster, has bought the format and will produce eight hour-long episodes in-house for transmission in December. A presenter for the show has yet to be decided. Challenges being considered include potholing in the Crimea, staying overnight in a haunted castle in Transylvania and climbing a frozen waterfall.

RTR's deputy general director, Sergey Shumakov, said: 'We think the show will be very popular with Russian TV audiences because there is a gap in Russian TV for this type of very emotional show.'

Russia is the 23rd country to buy into the format created by TWI, which was most recently signed by the sports network ESPN for transmission in the US.