Sainsbury's backs C4 lunchtime show

what_cooking

Celebrity Masterchef winner Lisa Faulkner and presenter Ben Shephard will front a Channel 4 lunchtime cookery programme that is being brought to air through an extensive advertiser-funding and product placement deal with Sainsbury’s.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now