Sainsbury's backs C4 lunchtime show


Celebrity Masterchef winner Lisa Faulkner and presenter Ben Shephard will front a Channel 4 lunchtime cookery programme that is being brought to air through an extensive advertiser-funding and product placement deal with Sainsbury’s.

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now