The latest Independent Television Commission quarterly cable statistics, which also show that digital terrestrial television (DTT) attracted 440,000 subscribers over the period, reveal that while cable TV take-up has risen by 6.5 per cent year on year, its share of the pay TV market has fallen by more than 3 per cent, standing at 35.2 per cent as of 12 October.
There are 3.65 million cable subscribers - 15 per cent of all TV households -with cable customers representing a 21 per cent share of the digital pay TV market.
The figures also show that NTL has 2,326,755 subscribers with 95.2 per cent subscribing to premium channels such as Sky Moviemax and Sky Sports 1. Telewest has 1,314,697 subscribers with a 77.8 per cent taking premium services.
The report acknowledged that the disparity between cable's share of the market and its share of digital subscribers was down to the slow switch over of analogue customers to digital services. Sky turned off it analogue service in September.