Sky rolls out personalised TV ads
Sky has struck agreements with 40 major brands including Audi, Royal Bank of Scotland and Tesco to deliver personalised ads via its AdSmart service.
Platform will use data to target viewers
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now