Sky content chief pledges ITV identity will remain ‘distinctive’ post-buyout

I'm a Celebrity Get Me Out of Here

Writing exclusively for Broadcast, Cécile Frot-Coutaz said Sky would respect PSB’s heritage following the £1.6bn acquisition

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now