Software puts price on ITV product placement

Emmerdale

ITV has appointed brand analysis specialist Repucom to help with internal tests to determine the different values of product placement in its shows.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now