Stuart Murphy, director of entertainment channels at Sky, is the latest big-hitter to join the ever-increasing list of industry game-changers speaking at Broadcast publisher MBI’s Media Summit at Bafta on Wednesday 4 June, as part of the Creative Week series of events.
Murphy will speak on a panel with All3media chief executive Farah Ramzan Golant about how television is taking on cinema with the help of streaming services such as Netflix, at a time when many believe the highest-quality drama is no longer to be found on the big screen. The panel will discuss what the new opportunities are and how to access commissioning money for great TV drama and on-demand services.
Industry leaders also confirmed to appear at the Media Summit and share their digital strategies include Facebook UK regional director Steve Hatch, Twitter managing director Bruce Daisley, YouTube UK director David Benson, C4 chief executive David Abraham and ITV chief executive Adam Crozier.
The summit will include key findings on which business models have successfully won over audiences and advertisers, and the importance of developing innovative cross-platform strategies to connect with consumers.
C4’s Abraham will discuss the growth of ‘big data’ and what it means for creative companies and their relationship with TV, consumers, brands and content.
Tickets are available online at www.creativeweek.co.uk
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