STV plots major data drive

Rob Woodward

STV is plotting a major audience data collection drive as part of plans to bolster its digital revenues and make more informed commissioning decisions.

if you have an account


Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now