Shed Media’s web drama Being Victor will transfer to TV this autumn after the producer struck a deal with Scottish broadcaster STV.
The teen drama was originally commissioned by indie CTVC for its youth website TrueTube, and will make its online debut on MTV’s website in September. STV has now agreed to broadcast the show and is working with Shed to re-edit the online 20 x 10-minute series into a 6 x 30-minute television version.
The latter will make use of additional footage that was filmed and incorporate the blog of lead character Vinnie as a voiceover, rather than an online editorial accompaniment.
STV will also stream its version of the series via its online video-on-demand service, STV Player.
Being Victor revolves around the life of Vinnie Dupe, who blogs under the pseudonym Victor, and his group of teenage friends as they battle through a series of tough decisions and moral dilemmas covering school, careers, depression and an attempted suicide.
Elizabeth Partyka, channel controller at STV, said the drama series was smart and original. “We’re confident that Being Victor will appeal to the younger demographic within the STV audience,” she added.
Shed Media will now be looking to sign further distribution deals for both the online and television versions of Being Victor.
Margaret Scott, executive producer for Shed, said making the series proved both broadcasters and online publishers could be targeted with original commissions.
“STV has an exclusive deal in its region, but we can actively sell the series to another broadcaster or website and will look to do so,” said Scott. “It’s really opened our eyes to the different deals that can be done and models applied.”