Sums on ITV don't add up

With few cuts left to be made at ITV and little strategic brand value to play on, Time Warner's bid makes no sense, writes Stuart Prebble.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now