Team Sky help out ITV


An old bank manager of mine had long sideburns and was instantly nicknamed Sidies – it’s the only thing he has in common with Bradley Wiggins, who helped ITV4 (and ITV1) to some decent ratings.

if you have an account


Do you want to keep reading?

Register to read four free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Agenda-setting interviews with key industry figures
  • Insight into the latest programme performances
  • Ratings data with viewing trends

Access premium content subscribe today

If you have an account you can SIGN IN now