Basketball’s world governing body has struck a landmark three-year agreement with immersive platform L1VE

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FIBA has agreed an immersive live rights deal for 3x3 basketball with L1VE, covering the FIBA 3x3 World Tour, Women’s Series and World Cup.

L1VE runs on every major immersive headset and its proprietary technology captures a full venue of live experience in stereoscopic 360-degree 3D. A real-time pipeline fuses it into a single live scene.

Fans watch the game live from a courtside perspective, seeing and hearing the action as it unfolds. They can also invite friends to watch alongside them, wherever they are in the world. Tickets are available for a single day of competition or as a tournament pass covering the full event.

The platform has already been used for major live sport and music events internationally.

Immersive live rights are a new class of media rights, and enables FIBA’s 3x3 basketball events to open an additional platform that complements existing broadcast and streaming activities.

L1VE will be in action for the first time at the upcoming FIBA 3x3 World Tour 2026 event in Debrecen, Hungary (29-30 August). Fans can access the experience by downloading the L1VE app on a compatible virtual reality headset at l1ve.com.

Over the course of the three-year agreement, the platform will be rolled out across FIBA’s flagship 3x3 basketball events, including the FIBA 3x3 World Tour, the FIBA 3x3 Women’s Series and the FIBA 3x3 World Cup, bringing fans closer to the action at the discipline’s biggest events worldwide.

Alex Sanchez, FIBA 3x3 basketball managing director, said: “3x3 basketball was built to bring the game closer to the fans. Working with L1VE over the next three seasons, we are exploring new ways for audiences around the world to experience the intensity and energetic setting of our events”

David Morgenbesser, chief commercial officer, L1VE, adds: “3x3 basketball is one of the most thrilling urban sports in the world. One court, non-stop, right in your face. That makes it a natural fit for L1VE. Over the next three years, we want to give fans a new way to be there, courtside, inside the atmosphere and sharing the real game with the people they want beside them, wherever they are in the world.”