Social media giant providing sport specific analytics dashboard and anchor linking to an in-app destination

TikTok Gameplan

TikTok has launched GamePlan, a suite of tools designed for sport teams, leagues, and broadcasters. 

This includes the option to include an anchor link on relevant videos, that drives to a dedicated in-app destination where fans can discover official accounts, check schedules and standings, buy tickets, add games to their calendars and create their own content. It also provides an analytics dashboard. 

GamePlan was used by DAZN during the Club World Cup last year, which helped the broadcaster to increase its TikTok followers by nearly 200% and drive over 500k fans to its platform. The tools are now available globally. 

Rollo Goldstaub, TikTok’s global head of sports partnerships, said: “TikTok GamePlan turns passion into action, representing the next evolution in sports engagement on the platform. By meeting fans where they already are, our sports partners can connect videos to dynamic in-app destinations that encourage fans to discover official accounts, create content, check live scores and tune in - all while tapping into real-time trends, data and conversations across the platform.”

Joseph Caporoso, president at Team Whistle, a digital content business that is part of DAZN Group, added: “Through TikTok GamePlan, we are able to connect with fans in new, dynamic ways, combining DAZN’s sports storytelling with TikTok’s innovative platform. The powerful products enabled us to reach new audiences, engage existing supporters, and drive tune in for meaningful results during the FIFA Club World Cup 2025, growing the global soccer fandom.”