Electra to close after 40 years citing unsustainable competition

Camera and crewing facility, Electra has decided to shut up shop after more than 40 years in business.

It is currently preparing to close its doors, after facing “intensifying price competition and a race to the bottom in job quoting making sustainable operations increasingly difficult,” the company said in a statement.

The statement went on to say: “In recent years, the industry has undergone profound change. Despite efforts by the current directors to secure Electra’s future, the broader landscape now leaning toward consolidation rather than growth has made continuation unviable. 

“Electra’s closure marks more than the end of a company, it signals the passing of an era defined by craft, community, and a deeply personal approach to production”.

The business will be wound down voluntarily over the coming months.

From its earliest days, Electra says it set itself apart as a company driven by relationships. The directors credit its longevity to an “exceptional network of staff, kit room technicians—past and present—freelancers, and loyal clients. Crews were never assembled by chance – they were carefully curated to deliver not just technical excellence, but a seamless, human experience on every production”.

The company worked across genres, contributing to everything from corporate and commercial projects to high-profile drama and entertainment. Its more recent credits include Top Gear, Grand Tour, Gold Rush, A League of Their Own, Rob and Romesh, Here We Go, Big Mood, Dreamland and Piglets.