The New View: are broadcasters ready for digital audiences?

The way audiences watch television is changing. With new types of video services competing for viewers’ time, traditional players must respond to survive. But what kind of new viewing habits are evolving, and how will the current wave of innovation permanently alter the way consumers watch broadcast content?

Setting the stage for this discussion of monetizing mobile video, this white paper offers a snapshot of recent trends

In August 2015, Brightcove commissioned research firm Vanson Bourne to ask 4,000 viewers across the UK, France and Germany about their video consumption habits, preferences and tolerance for advertising.

This report illuminates the latest patterns in the way audiences are watching digital content today.

Download the white paper now using the form on the right