The power of digital TV

EastEnders

This week, BBC3 and ITV2 delivered the four tenants of digital TV viewing: catch up, repeat of a classic, the discovery of a new thing and brand extension (the fifth, er, of the four is sport). BBC3 had the first three, ITV2 the fourth. Between them, they delivered five of ...

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now