The power of digital TV
This week, BBC3 and ITV2 delivered the four tenants of digital TV viewing: catch up, repeat of a classic, the discovery of a new thing and brand extension (the fifth, er, of the four is sport). BBC3 had the first three, ITV2 the fourth. Between them, they delivered five of ...
Sign in if you have an account
Do you want to keep reading?
Register to read four free articles per month
Subscribe and get access to
- Up to the minute industry news
- Agenda-setting interviews with key industry figures
- Insight into the latest programme performances
- Ratings data with viewing trends
Access premium content subscribe today
If you have an account you can SIGN IN now