Thompson: Teens don't need dedicated services

well_the.jpg

The BBC will no longer target teenagers with dedicated services Switch and Blast! but will still engage them through the likes of EastEnders, according to director general Mark Thompson.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now