Turner Broadcasting, which runs channels such as Cartoon Network and CNN, is still interested in taking up a slot on the Freeview platform, despite its most senior UK television executive last week appearing to rule it out, writes Paul Revoir.
The broadcaster has been in protracted negotiations with Crown Castle about sealing a slot on the digital terrestrial platform for months. But speaking at a Royal Television Society dinner last Thursday, Turner co-president Andy Bird ruled out any deal claiming the company was focusing on pay-TV.He said: "We are in the pay-TV business and we like being in it. So why should we change that? I don't envisage us doing a deal with Freeview - no."But this week a Turner Broadcasting spokesman claimed the company was still talking to Crown Castle, although he added that no deal was imminent.It seems likely that Turner would have to create its own bespoke offering if it wanted to be on the platform because of existing rights deals. Freeview is said to be keen to get Turner to provide a movie offering. Turner already runs Turner Classic Movies.