TV ad market to remain flat

Olympics

TV advertising is to remain steady with a predicted growth of 1% for 2012 while radio ads have been forecast to increase from 1% to 1.7%, according to media buyer ZenithOptimedia.

or subscribe for access

Subscribe for immediate access 

Choose a subscription package that suits your needs and save up to 18%.

Get access to premium content subscribe today

If you have an account you can SIGN IN now