Twofour Rights, the nascent distribution arm of the UK indie, has poached former Hat Trick International exec Eniela Bella ahead of a big sales push at Natpe.

Bella was previously Latin American sales executive at Episodes-distributor Hat Trick International and will become a senior sales executive at Twofour Rights. She will be responsible for distribution across Latin America, Western Europe, Benelux and Central and Eastern Europe and will report to head of sales Anthony Appell.

Bella will heading to Natpe in Miami later this month to boost the company’s presence across Latin America and will be selling finished tapes and formats of Storage Hoarders, The Resort, The Exclusives and Alex Polizzi: The Fixer.

Appell said: “Eniela brings a wealth of knowledge about these constantly evolving territories through her solid track record. We’re delighted to welcome her to the team.”