Viewers give C4 Daredevil cold shoulder

Daredevils

Not even the sight of a half-naked man running a marathon around the Arctic was enough to make viewers warm to Wim Holf, with just 1.2m (5%) tuning in to watch the madcap adrenaline junkie.

if you have an account

full-subs-package-LR-resize

Do you want to keep reading?

Register to read five free articles per month

Subscribe and get access to

  • Up to the minute industry news
  • Insight into the latest programme performances
  • Ratings data with viewing trends
  • In-depth news analysis

Access premium content subscribe today

If you have an account you can SIGN IN now