The Very Impressive Pack includes V+ (which is an HD-enabled personal video recorder with 129 channels), 10Mb broadband, unlimited UK landline calls and a free TV mobile phone. An extra set top box for use in a second room is also part of the deal.
Virgin Media said customers will save around £37 a month against buying each component separately.
Other options for Virgin Media customers within the quad-play offering (TV, landline phone, mobile and broadband) are two products for £20, three for £30 and four for £40.
However, media analysts at Swiss bank UBS poured cold water on the ambitions of the newly-branded group claiming that Sky offers a better service to customers.
While UBS recognised that Virgin is a stronger brand, its analysts said the underlying issues facing cable will remain unchanged.
'We believe Sky has the best quality triple play, the widest reach, the strongest brand and customer service. Its products work and are reliable, and it offers the best value with annual savings of £100-400 versus cable.'
UBS added that it is sceptical about Virgin Media's bundled quadruple play as while fixed line, pay TV and broadband are 'family assets', mobile is more personal.
'Customers want a separate bill and the flexibility to change provider/package/handset,' it said.
Meanwhile, Virgin Media will launch interactive cable channel Virgin Central on 20 February.
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