Sky Sports has secured carriage for its dedicated Formula 1 channel on Virgin Media from its launch in March.
Sky Sports F1 will be added to the Sky Sports package of channels available via the cable TV provider as a free service to existing subscribers.
The channel was announced by Sky in November, with Sky agreeing a deal to share the rights to the motorsport with the BBC. Sky Sports F1 will feature all 20 Grand Prix races, 10 of which will also be available via the BBC.
Coverage of practice sessions, qualifying and the races will be hosted by a team including Martin Brundle, Georgie Thompson, Ted Kravitz and Steve Rider.
Sky’s commercial director Rob Webster said: “Extending the distribution of our dedicated channel is great news for all Sky Sports subscribers, enabling millions of pay TV homes to enjoy the benefits of our innovative coverage and investment in must-see content.”